The beginning of the journey
When I moved to Germany, I had a vision of precise, polished design that was of the highest standard. I imagined websites, advertisements, and media being meticulously crafted, reflecting Germany’s reputation for quality and structure.
But as I’ve immersed myself in the design world here, I’ve come to understand that design is as much about culture and approach as it is about aesthetics. One way is not better than the other—the differences between Israel and Germany create a space rich with potential for collaboration and growth.
Different, Not Better or Worse
Coming from Israel, I’ve been shaped by a culture where design thrives on energy, boldness, and a touch of humor. In Israel, we don’t just create—we innovate. Our healthcare websites, for instance, aren’t just functional; they connect with users on a personal level. They use humor and warmth to turn even serious moments into approachable, human experiences.

I’ve noticed a different approach in Germany—one that values structure, tradition, and a more story-driven narrative. For example, German healthcare websites focus less on humor and more on crafting relatable stories around the users themselves. Much like Apple advertisements, they aim to immerse us in the world of their characters, showcasing real-life moments that reflect everyday experiences. It’s a subtle and thoughtful way of connecting with the audience, focusing on emotional depth rather than humor or lightheartedness. This difference is fascinating, and it’s shown me that there’s room for both approaches to complement each other.

A Drive to Innovate
I didn’t come to Germany to highlight what’s lacking; I came to create, learn, and contribute. The differences I see aren’t challenges—they’re opportunities. As a designer and freelancer, I’m here to bring a fresh perspective, combining the dynamic creativity I’ve honed in Israel with the precision and structure I admire in German design.
I want to bring my experience as a UX designer and my will to reach higher levels of aesthetics and creation. I aim to spark innovation—to look at what’s already great here and push it further. I want to collaborate with local clients to reimagine websites, advertisements, and digital experiences. By blending approaches and challenging conventions, we can create something new and exciting.
Being Proactive, Not Reactive
Part of my approach here is being proactive. I don’t wait for opportunities to come—I create them. Whether it’s reaching out to clients, proposing improvements for websites, or suggesting new concepts, I make it a point to initiate change rather than expect it to happen on its own.
For example, when I first arrived in Germany, I sent a detailed presentation to Wunderflats, highlighting UX/UI improvements and offering ideas on enhancing their product. By doing this, I showcased my skills and began building connections with the local market. Taking the initiative in this way helps you expose yourself to new audiences, start making a name for yourself, and gain insights into the industry you’re working in.
This mindset drives me to push boundaries and challenge conventions. It’s not always easy, especially in a culture that values tradition and structure, but it motivates me to keep going.

Looking Ahead: Building Together
Germany has an incredible foundation for design, and I’m excited to be part of its evolution. It’s not about one way being better than the other; it’s about how we can bring these different strengths together to create meaningful and impactful work.
As someone who comes from a culture of high-level creativity and innovation, I see an opportunity to help redefine what design can be here. Whether it’s working on websites that are more user-centered or crafting campaigns that resonate on an emotional level, my mission is clear: to build, create, and inspire.
A Call for Collaboration
To my fellow designers, clients, and collaborators: let’s work together. Let’s take what’s already great and imagine how it can be even better. Let’s embrace new perspectives and challenge ourselves to create something extraordinary.
Because at the end of the day, design isn’t just about how things look—it’s about how they make us feel, connect, and grow.